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My client is looking for an analytics manager to come on board for an inital 9 month contract. you will be expected to come on site least 1-2 days a week in their Bath office

Key responsabillitis for this role:
Strategic Budget Management in Marketing:

Track campaign performance with First Click/Last Click attribution for UK, US, and Canada.
Provide quarterly acquisition forecasts.
Recommend optimal budget allocation in collaboration with Lead Data Scientist, utilizing MMM model insights.Strategic Customer Base Enhancement:

Develop and implement data strategy to grow customer base and enhance retention.
Drive consumption through segmentation strategies.
Automate lifecycle campaigns in Emarsys.
Progress direct marketing strategy into omni-channel approach.
Ensure compliance and manage Emarsys relationship.Strategic Planning for data strategy/aquision Direct Marketing

Optimize direct marketing strategy for acquisition across segments and geographies.
Evaluate campaign effectiveness and manage Experian relationship.Insightful Data Analysis and Interpretation

Interpret trends and provide consumer insights.
Conduct focused analysis to support data-driven decision-making.
Optimize product proposition and track target customer distribution.
Analyze new datasets for insights and opportunities.Strategic Partnership and Innovative Leadership

Collaborate with stakeholders and Data & Analytics team for data-driven solutions.
Partner with Lead Data Scientist to integrate machine learning and AI.
Present strategic insights to senior management.
Stay updated on emerging customer data trends.
Proactively seek best practices and new tools.
Build deep understanding of products, systems, and data.
Strong skills in SQL, R, and Python.
Degree in data analytics/computer science/STEM.
Good understanding of statistical and mathematical techniques.
Keen interest in business and collaborative mindset.
Excellent storytelling skills and confidence in engaging with senior managers.This role will be inside IR35 and the day rate is flexible depending on experinece. and you will be expected to come on site so please bear this in mind when applying.